How Creativity Can Save the World
By Jo Kadlecek
Lately, I’ve been thinking a lot about the power of creativity. Maybe because I’m at that stage in life where age invites more reflection, and the heart looks for more meaning. Some call it the ‘Third Act’ while others can’t quite call it ‘retirement’ but opt for a pithier term: ‘Repositioning.’
Okay then. I’ll go with both—a Third Act of Repositioning— where I can raise more questions, write more stories, and draw more pictures that actually look like what they’re supposed to look like. Maybe I’ll try new recipes from international cuisines, listen to more live music or look more closely at the colours of flowers and birds. This is a season, after all, that calls us to see, really see, what seems to be at the centre of a full and meaningful life: creativity.
That gets me thinking, too, about an institution I’ve been a part of for most of my adult life: the local church. And a question emerges (that has lingered within me for a while): what might happen if churches included a ‘theology’ of creativity on their agenda, from sermons to small groups and then in their work with neighbours? How would the concept of Imago Dei —'made in God’s image’—translate in today's culture?
And how can a deeper sense of wonder for God as Creator shape and redirect our witness in our respective areas and seasons of life? After all, if we only identify artists and poets, actors and writers, filmmakers and musicians as today’s culture shapers, we miss out on the creative impact of so many other artists who happen to see medicine, education, politics, social services, and other vocations their calling.
Especially because we live in a multi-dimensional world, in multi-sensory bodies, as spiritual beings, I think we—if we are people of faith—would do well to remember that we are made in God’s triune image. No flesh or blood or voice has made accidently or purposeless. And yet, when churches train disciples of the Word Made Flesh, the One who fashioned this multi-dimensional universe, they are often only taught to study the Bible with heads, eyes and ears (hopefully hearts as well). Not that studying scripture is unimportant. It’s a best-selling book of poetry, drama, narrative and wisdom for a reason. It fuels a person’s imagination and faith, restores her soul. And the Bible is the most influential book of many societies, policy makers, and movements.
But when creating multi-dimensional disciples of Jesus, what might happen if we integrated other aspects of life into that study—living tools if you will—with ‘artistic sensibilities’ for character formation, spiritual growth, and opportunities for service? What if leaders encouraged writing a poem or doodling while memorising a verse? What if they invited them outside to look and listen and smell?
Would wonder and awe of the Creator increase, inviting a perpetual state of worship that spills out into irrepressible joy and love? Could it then organically invite others into the abundant life that Christianity claims to offer, an abundance of colour and song, story and joy that would motivate others to say, I want THAT?
Would those who profess to follow the Christ of history become more winsome and self-aware, if they invested as much into their creative gifts as they did ‘quiet times’? Would they pay closer attention to the intricacies of creation, behind whom their faith calls, the Maker of all Good Gifts?
I love how Luci Shaw, an American poet who only recently passed away at 96 years old (still writing poetry), describes it in her book, Beauty and the Creative Impulse:
When the world was created, it might have seemed to be enough to have it work. To include beauty seems unnecessary for a mechanistic universe. We have been given a sense of the beautiful which can be regarded as gratuitous. Which it is—a gift of pure grace. And our own creations of beautiful things link us with our creator. God was the first quilter of prairies, the primal painter (night skies, ferns, thunderheads, snow on cedars), the archetypal metal sculptor (mountain ranges, icebergs), the composer who heard the whales strange sonorous clickings and dongs in his head long before there were whales to sound them, the playwright who plotted the
sweeping drama of creation, incarnation, redemption, the poet whose word said it all.
So, here’s to thinking about, and listening to, the ‘strange sonorous clickings’ of whales, in search of richer quilts for this season, this act, this life. This beauty. Stay tuned.
Jo Kadlecek has been a soccer coach in Colorado, a writer in NYC, an author on the Jersey Shor,e and a journalism professor at Gordon College in Massachusetts.
She now reads, writes, and travels from her home in Sydney, Australia, where she lives with her husband Chris Gilbert and their dog Lois Lane. From Jo's blog, A SunBurnt Faith.
Why Book Photography Matters in Author Marketing
By Bree Byle
In an online space where readers make quick decisions, book photography is an essential, but often underused, marketing tool for authors. Using beautiful images of a book across platforms creates a visual story to complement the written one and gives readers an introduction to the book before they even know what it is about.
Book photography is professionally styled imagery created specifically to market and promote a book. With intentional styling, props, lighting, and composition, these images give authors a unique library of visuals to use during a launch or campaign. In online communities like #Bookstagram, millions of posts highlight how book-focused photography draws attention and builds discovery for authors.
A strong image library goes beyond a single image of a cover—authors should have images of the back cover, spine, interior or contents pages, and creative images that can be used with quotes and other text. Thoughtfully styled images help establish tone, genre, and mood at a glance. This gives protentional readers an immediate emotional entry point to the book.
Authors can use book photography in a wide range of ways: on social media, in newsletters, on websites, in retailer graphics, media kits, blog posts, and promotional materials such as bookmarks or postcards. For book launches, these images become especially valuable. Instead of scrambling for visuals, authors have a cohesive library of images that can be reused and repurposed. Cover reveals, preorder campaigns, release announcements, ads, and post-launch promotions and sales all feel connected and intentional.
Beyond visibility, book photography builds credibility and consistency. Consistent visuals help authors establish a recognizable brand, making their work feel polished and professional. This is true whether they’re self-publishing or working with a traditional publisher. For publishing professionals, high-quality photography provides assets that can be adapted for multiple purposes.
A large part of my work is creating book photography for authors and publishers. Whether working with an indie author or publishing house, my goal is the same: help books and authors show up in the online space professionally, creatively, and in a way that connects with readers. I consider genre, audience, platform use, and marketing goals before my camera even comes out. I then design a set using backdrops, furniture, props, and lighting that will complement the book’s cover and genre. The result is imagery that not only looks beautiful but actively supports an author’s broader marketing efforts.
At a time when much of book marketing relies on templates, digital mockups, and AI- generated visuals, book photography offers a tactile, story-driven alternative. Real books, real sets, and intentional styling create book images that feel unique and authentic.
Bree Byle is the owner of Bree Rose Creative, a freelance design studio for word people. Bree works with authors and publishing professionals to create beautiful visuals that support books from pre-launch through long-term marketing.
Her work focuses on book photography, author websites, headshots, and landing pages for book launches.
See Bree’s other services and her portfolio at www.breerosecreative.com
Searching for Answers
By Capi Cloud Cohen
Seated beside a window in a climate-controlled airliner, I examined the sapphire September sky, the lumpy clouds, and the changing topography from 35,000 feet. My crossing of the wide middle of the United States took less than four hours. It took Lucinda, my great-great-great grandmother, four months—weighed down by her fifth or sixth pregnancy—to make the same trip.
She left the west bank of Nebraska’s Missouri River, traveling on foot and in a covered wagon built by her husband, 175 years before I boarded a plane in Atlanta. The aircraft carried me over the Wasatch Mountains at the end of my journey. The jolting wagon carried her through those same mountains, while she cradled the son born in an early mountain snowstorm. We were headed for the same place—the Salt Lake Valley.
My 2024 novel research trip to Utah traced back to a single question—one I had asked my last uncle, my mother’s oldest brother. “Why weren’t the Lees Mormon?”
Both sides of my mother’s family were descendants of Utah Pioneers, people who followed Brigham Young across the country and settled the Deseret Territory.
But my grandfather’s side of the family had parted ways with the dominant religion somewhere along the line. When I was a child, my family belonged to the Episcopal church. My brothers and I attended Catholic school. We didn’t quite fit in our coal-mining town. But I didn’t discover why until I was in my mid-sixties.
“Because of polygamy,” my uncle had responded. His three-word answer prompted many more questions, ones he couldn’t answer. If I wanted answers, I’d have to seek them out.
In the years since asking my uncle the question, I’ve discovered a trove of family history through internet searches of genealogical libraries and newspaper archives. I’ve learned things that broke my heart and made me so angry they set me on a path to writing an historical novel about some of my ancestors. But I needed to go to Utah, back to my childhood home, to “The Place,” as Brigham Young called it.
I sensed I would discover things that mattered to me and the story I am telling. One discovery mattered most to my mother. In the library’s archives I discovered original maps of Salt Lake City. And I found the city lot originally owned by my third great-grandfather. Years later, it became the property of his first wife—in a divorce settlement—when she could no longer tolerate the polygamous marriage forced on her just two months after they arrived in Salt Lake.
On that lot, where a log cabin had been, I studied the solid golden mountains facing the long-gone front door.
Slowly I turned in a circle, trying to picture this city block when Lucinda lived here. Just a quarter way around my circle, I stopped. Half a block in front of me stood my mother’s high school.
From the high school’s parking lot, I called Mom, now 91. She had no idea her family’s land had been so close to her day-to-day world. She had no idea her great-grandmother, who died when she was a baby, her great-great grandmother, Lucinda, and she had walked the same street, over and over, day after day, decades apart.
And that is just part of why I went to Utah.
Capi Cloud Cohen attended Scriptoria 2023 and 2024 and received Hugh Cook’s Editing Award (2023) and is grateful for his patience in waiting for her to finish her manuscript.
Genius Isn’t Drafted. It’s Revised.
By Kevin Washburn
Revision is rethinking; editing is refining.
They overlap, of course, but treating them as separate stages strengthens both the process and the product. Revision asks big questions about meaning and effectiveness; editing polishes the mechanics. Too often, we were taught only the latter. Proofreading was easy to grade, so that’s what our teachers emphasized, and some current teachers have also adopted that limited focus. Revision? We were told to “read and see if anything should change.” No guidance, no tools. No wonder it felt vague.
That’s one reason why I lean on checklists. They turn an abstract process into focused and intentional thinking and action. Instead of hoping insight strikes, I have questions to ask, features to check, weaknesses to spot. I first built these tools for the Writer’s Stylus Instructional Writing program, but I quickly found them indispensable for my own work.
The checklists also remind me that revision works at different levels.
Macro-level revisions target the whole piece: Do the ideas and their presentation communicate effectively? Or, for fiction: Do the characters, events, and choices serve the story? Here I’m looking at large aspects such as structure, tone, and coherence.
Micro-level revisions, on the other hand, zoom in: Can the details be improved to make the writing more vivid, believable, and engaging? This is where word choice, imagery, and rhythm matter. Tiny changes can produce outsized results—turning flat sentences into ones that sing, or making a plodding passage suddenly alive and powerful.
This approach to revising also uncovered my bad habits. Certain checklists took me forever, even with short drafts. Prepositional phrases, for example—I never met one I didn’t like. They piled up like a silent snowfall until the sentences sagged under their weight. Once I saw the pattern, I couldn’t unsee it. Now I push myself to restructure, even in early drafts, and my writing is lighter from the start.
What surprised me most was this: with tools and a clear process, I started to enjoy revising. I used to dread it. Now it’s my favorite part of writing—part puzzle, part workout, part art. Each round of revision, like another week at the gym, leaves the writing stronger.
The more I work with other writers, the more convinced I am that revision is what separates serious writers from dabblers. Anyone can write a draft; few are willing to keep reshaping it until it works. Experienced writers know that first drafts are raw material, not finished products. They return to their words again and again, shaping them with patience and purpose. That persistence is what readers feel on the page. The polished essay, the gripping story, the clear argument—they all owe their strength to hours of unseen revision.
Revision is where I admit my draft isn’t genius; editing is where I pretend it almost is. Embrace both, and you’ll discover the power hidden in your own words.
Kevin D. Washburn, Ed.D., is an author, educator, and coach whose work—most recently Uprise: Building Resilience in Ourselves & Others—explores how mindset, motivation, and learning fuel growth in classrooms, workplaces, relationships, and even on the marathon course.
The Architecture of Imagination: Worldbuilding
By Noel Seif
It is a rare and wonderful thing when a book doesn’t merely tell a story but creates a world—one with weather and texture, with strange currencies and stranger creatures, and above all, with a human pulse. The most enduring works of fantasy, indeed of all fiction, don’t shout at us to suspend disbelief—they quietly seduce us into belief by making that belief
unnecessary. We are not so much convinced as converted.
What are the tools of such literary enchantment? Worldbuilding, such an unfashionable and overused word, isn’t just the domain of epic sagas and sprawling trilogies. It is the craft of orchestrating a reality so resonant that we know what a character might dream, or even how a pine branch might snap underfoot. It begins, always, with character.
Consider Philip Pullman’s The Golden Compass, a novel of theological daring that introduces us to Lyra Belacqua, as recalcitrant and vivid a heroine as literature has known. Lyra is not merely a protagonist—she is a cosmology. Her slang, her swagger, her intelligence—each aspect fleshes out the rules of her universe. The daemons, those intimate animal companions, are not mere window dressing. They are psychological truths made of fur and feather. Pullman doesn’t ask us to imagine another world. He insists we’re already in it.
But character alone cannot hold the scaffolding. A world must smell of smoke and stone, must have a horizon and a season. Ursula K. LeGuin’s Earthsea novels are a master class in atmosphere. She sketches islands with an anthropologist’s eye and a poet’s restraint. Ogion’s hut smells of herbs and silence. The language of magic is Old Speech, not simply to exoticize, but to remind us that names have weight and that language is power. Her archipelago is as sensuous as it is symbolic—each tide and shadow metabolized into meaning.
And what ties these elements together, what makes them not a quilt but a living organism, is dialogue. No one understood this better than Terry Pratchett, especially in the Tiffany Aching novels. His characters speak as real people do—shrewd and often funny in a way that exposes as much as it conceals. Dialogue here is not just talk—it’s traction.
It moves us through the story while rooting us in the soil of the narrative world. Granny Weatherwax doesn’t explain magic; she talks about its effects. She says, “The thing about [learning} witchcraft is that it’s not like school at all. First, you get the test, and then you spend years findin’ out if you passed it.” And in those few words we see power, wit, and affection.
These three—character, setting, and dialogue—are not separate tools but more like tuning forks. When struck together, they resonate, creating a whole greater than the sum of its parts. Worldbuilding, then, is not about creating things. It is about inventing truth. And the best writers remind us that immersive worlds are not just escape hatches, but mirrors held at just the right slant.
Noel Seif, a former writing instructor and an avid reader, has published several short stories, most notably in The Awakenings Review and Cicada Magazine. She is currently at work on a novel. She lives with her husband and cat in Lowell, Michigan.
Book Events:
Connecting with Readers and Potential Readers
By Connie Hampton Connally
If you have a book coming out, congratulations! You’ll probably be doing some DIY bookselling. My favorite method for this is book events, because they’re a wonderful way to connect with readers.
Finding Opportunities:
Book events, unfortunately, aren’t usually well attended except by people who know the author. Bookstores probably won’t be interested in hosting your event unless you can promise a good turnout. So, look for locations where people know you.
Chances of a good audience are better when you connect with groups already meeting regularly. Reach out to organizations, including churches, that are seeking speakers. Contact clubs and museums related to your book’s topic. For example, my historical novels are set in Hungary, so some of my best events have been with Hungarian groups.
Advertising:
The business or organization hosting your event will do some advertising, but it may not be much. Use your own social media to augment this. Invite people personally whenever possible. Have your friends invite others, too. I’ve found that individual invitations—in person, on the phone, or in notes—often work better than social media announcements. I have postcards about my books, and I write the event’s when-and-where information on these and use them as invitations. It’s a personal touch, and it works well.
Teaming Up with Other Authors:
It’s fun to share an event with other authors whose books appeal to the same readership. Besides the potential of a larger audience, you can interview each other or set up a panel discussion. Attendees often enjoy the back-and-forth between authors.
Shaping Your Presentation:
Your presentation should be 45 minutes or shorter. If you’re teaming up with other authors, you’ll need to divide the time. Don’t just read; share the “story behind the story.” The following format can serve an audience well:
• Welcome everyone, thank the venue, introduce yourself, and briefly introduce the book.
• Share some interesting background, perhaps about the challenges of writing the book, or maybe what compelled you to write it. I like to give the historical context of my books, which is fascinating and not commonly known. When possible, I include photographs.
• Do a five-minute reading, perhaps of the opening scene.
• Read one or two other short passages, perhaps three minutes each, that highlight different aspects of the book.
• Make final comments, whatever you’d like to add.
• Invite questions.
Afterward:
A few refreshments are nice after the event if the venue allows this. Keep it simple like cookies or other finger foods.
Often, bookstores will sell your books on consignment and mail you the check. If you are selling books, though, you’ll need a Square card reader or something like Venmo, since few people carry cash. If possible, ask a friend to handle payments while you sign books. Having a sign-up sheet for email addresses can build your mailing list.
Then enjoy talking with the people who came. They may want to tell you about their experiences or ask you for writing advice. Perhaps you inspired them more than you know.
Connie Hampton Connally writes historical fiction and authored The Songs We Hide and Fire Music, which won the Scriptoria Award for Literary Fiction.
Writer’s Block & Creative Sparks
By Laura Reinders Stormo
We all know the symptoms: a lack of inspiration, restlessness, anxiety. Experimenting with a new font. Researching the science of why cats knead our stomachs and other soft surfaces. An expert-level urge to clean.
Yes, we’ve all had writer’s block.
Writer’s block—that despised nemesis—has many causes (trust me; I’ve researched them when I was supposed to be writing). One common cause is overthinking, which happens when the prefrontal cortex goes into overdrive and launches us into repetitive, unhelpful thought cycles. But creative sensory activities can shift neural activity away from this analysis paralysis and spark the default mode network, a network of brain regions associated with imagination, daydreaming, and idea association—just what writers need!
So, how can we fan our creative sparks?
1. Soundscaping: Close your eyes and listen to ambient sounds—in real life or via YouTube. Listen to the waves, or the band warming up, or the traffic, or children shouting, and then let your mind wander to a scene, emotion, or character based on what you hear.
2. Doodling: Create gesture drawing in five-minute doodles: quick sketches of imagined characters, places, or abstract shapes. Don’t worry about the finished product; the focus is untethering your creative instincts.
3. Creatively moving: Move your body to embody a mood or a character. Try an angry march, a sneaky creep, a joyful bounce, an exhausted stagger, a surreptitious skulk.
4. Talking: Deliver a one-minute monologue. Choose a random emotion or situation and speak as though you were a character experiencing it. No pressure to be polished; simply talk for 60 seconds about aversion or astonishment or delight or loathing or tenderness—or about realizing too late that your tour guide is your ex, or trying to sneak out of a meeting unnoticed, or showing up at what you thought was a costume party but really is just a regular party, or encountering your long-lost childhood friend while on vacation.
5. Smelling: Prepare a bag of fragrances (spices, essential oil, new crayons, cat food, mint, rubbing alcohol, etc.). Breathe in each scent, and imagine a location associated with each.
6. Touching: Prepare a bag of different textures (cotton, burlap, sandpaper, gummy worms, etc.). Feel each texture and imagine who or what is associated with each.
7. Repurposing: Choose an object—a pencil, for example, or a flipflop—and come up with ten other identities for that object. For example, the pencil is a walking stick for a bunny or a pole vault for an action figure. The flipflop is a mouse raft or the world’s smallest trampoline. This exercise works well individually or with a partner.
The next time overthinking hampers your progress, try one of these creative exercises—or invent your own. Not only are they more fun than succumbing to the expert-level urge to clean, but they’re much more likely to uncork your creativity. So, grab a drawing pad or a pinch of lavender or a scrap of sandpaper, and write on!
Laura Reinders Stormo was winner of the 2023 Scriptoria Fiction Award. She lives in Grand Rapids with her husband, two teenage sons, and chubby orange pandemic cat. She is the testing coordinator at Calvin University and loves to read, write, paint, do crafts, garden, attend Scriptoria, and spend time with friends.
Marketing in the Electronic Age
By Carol Van Klompenburg
I returned home from Scriptoria 2024 traumatized.
Oh, I loved what I learned about writing as I rubbed elbows with fellow writers and writing experts and dancing in the tents of language with people who love words and stories as much as I do.
But what I learned from editors and agents crushed me. My book concept fell short. Its potential readers—conservative Christians grieving the death of a loved one who didn’t fit the standard criteria for entering heaven—was a small and difficult-to-reach market.
I also concluded I did not qualify for a traditional book contract. For that I needed either fame or thousands of social media followers.
I could boast neither.
I especially grieved the need for preexisting fame. I didn’t blame publishing companies. They contracted my earlier books during their golden years with less competition and easier sales. In a now-crowded world of fewer sales, online competition, and self-published books, many conventional publishers can no longer gamble on a nobody. Their writers must carry much of the marketing load. Since those golden years, I have self-published several books to local acclaim but limited sales. This time I had a greater goal — reach more readers. But I didn’t know how to market in the electronic age.
Could I actually learn that skill?
Despite my slough of despond, I doggedly continued a weekly Substack column, “Notes from the Prairie.” I began freewriting 1,000 words each morning as both therapy and writing discipline. I resisted learning to grow my platform or researching online marketing.
One fall morning, a Facebook ad for a free PDF about book marketing sparked my interest. For the first time, I acknowledged that regardless of how I eventually publish my next book, I need to learn online marketing skills. I clicked, provided my email address, and received the free guide. I didn’t immediately take action, but I tucked it in an electronic folder, “Free Facebook Author Help.”
Facebook’s algorithms instantly clicked in, and soon I was inundated dozens of offers for free PDFs about online book marketing and for free online seminars. I attended a dozen free seminars, and my author-help folder is now stuffed with 70+ freebies.
So far, I have heeded some of the advice by:
Creating an author website using a template from an online company
Launching a private Facebook group, “Growing After 50”
Researching the felt needs of 50-year-olds as they face the coming decades
Creating a Free PDF “Strengthen Your Memory” for people over 50 who provide me their email address
Shifting the focus of my weekly Substack column toward aging
Trading guest posts with other writers who have older readers
Still waiting in that folder are 60 additional PDFs which include instructions for:
Creating reader demand before launching a book
Writing a book title, subtitle, description, and author biography
Building a launch team to click into action on publication day
Snagging podcast bookings—and more
My brain and folder overflowing, I have now returned to my first love: research, organizing, interviewing, and writing, but for each stage I am better prepared to attract readers.
If that’s your writing goal, perhaps my experience can provide a first step for you.
Carol Van Klompenburg has played and worked with words ever since her first-grade poem won a blue ribbon. In adulthood she has published nonfiction books, articles, and a few poems. Her attempt at writing sparkling fiction fizzled to death in its first chapter.